22 Best Online Shops To Buy Swimsuits and Bikinis

22 Best Online Shops To Buy Swimwear and Bikini - Shopbop

Looking for the best online shops to buy swimsuits and bikinis? We’ve got you covered! We have curated the best bikini shops online so that you can find the perfect bikini for your body type. Whether you’re petite, plus size, or somewhere in between, we have a bikini shop for you.

From bikini shops specializing in trendy pieces to those offering classic styles, there’s something for everyone on this list. And with so many great options, you’re sure to find the perfect swimsuit for your body type. So whether you’re looking for a flattering one-piece or a sexy bikini, be sure to check out these online shops!

You can find a wider selection of suits, and you don’t have to worry about anyone judging your choices. Plus, most online retailers offer free shipping and returns, so you can shop with confidence. Check out our list of the best places to buy bathing suits online!

Best Online Shops To Buy Swimsuits and Bikinis

Shopping for swimwear is the most unpleasant thing in the world. Whether you’re short, skinny, have a lot of curves, or a combination of both, you’ve undoubtedly had some anxiety while shopping for swimwear.

But bikini shopping online has become the easier way to go. It allows for a unique type of privacy. You don’t have to worry about the harsh fluorescent lighting in dressing rooms playing tricks on you.

How Do You Know What Size Swimsuits To Buy?

There are a few things you should keep in mind when shopping for swimsuits online. Firstly, don’t rely on dress or pant sizes. Every retailer is different, and even within the same retailer, sizes can vary from one style to another. The best way to find your size is by using the measurements provided on each product page and comparing them to your own body measurements.

To get started, you’ll need a measuring tape. First, measure your bust. Wrap the measuring tape around the fullest part of your chest and record the number. Next, measure your waist. Bend to one side to find your natural waistline and then wrap the measuring tape around that area. Make sure the measuring tape is level all the way around and record the number. Lastly, measure your hips. Wrap the measuring tape around the fullest part of your hips and buttocks, again making sure the measuring tape is level all the way around. Record this number as well.

22 Best Online Shops For Swimsuits and Bikinis

Here are 22 of the best online bikini shops where you can find great brands and make your swimwear shopping experience a lot less painful.

22 Best Online Shops To Buy Swimwear and Bikini - Shopbop

1 Bikini.com

This website has a wide variety of bikinis, one-pieces, tankinis, and more. They have top brands like L*Space, Billabong, Roxy, and Volcom. You can also find bikini tops and bottoms sold separately so you can mix and match them to get the perfect fit.

2 Asos

This online store is a one-stop-shop for just about anything, including bikinis. They have a variety of styles from different brands like ASOS Design, Seafolly, and Vero Moda. You’re sure to find something that fits your style and budget.

3 Summersalt

Best known for its sleek and flattering one-pieces, Summersalt also has a great selection of bikinis. The best part? You can mix and match tops and bottoms to create the perfect set for your body type.

4 Zatful

Zatful has a great selection of affordable bikinis from brands like Calzedonia, bikini.com, and Maaji. You can also filter by style, so if you know you want a high-waisted bikini or a certain type of top, it’ll be easy to find what you’re looking for.

5 Lively

Lively is quickly becoming one of the most popular places to shop for bikinis. The site offers a wide variety of styles, from cheeky bottoms to high-waisted bikini sets. You can also filter by size, so if you’re looking for something specific, it’ll be easy to find.

6 Shein

Shein is a great site for affordable bikinis. You can find bikini sets for as little as $20, and they have a wide variety of styles to choose from. Plus, if you sign up for their email list, you’ll get 15% off your first order.

7 Everything But Water

Everything But Water is a one-stop shop for all things swim. In addition to a great selection of bikini sets, they also carry one-pieces, cover-ups, and accessories. They have a wide variety of brands to choose from, so you’re sure to find something you like.

22 Best Online Shops To Buy Swimwear and Bikini - Shopbop

8 H&M

H&M is always a great option for affordable clothing. You can find bikini sets starting at $15, and they have a wide variety of styles and colors to choose from.

9 Athleta

Athletea is a must-have for activewear that’s perfect for surfing. This athletic wear company, which also makes one of our favorite face masks, has a variety of sports swimsuits, such as crop bikinis, tankinis, one-pieces, and more. Even better, Athleta’s swimwear is manufactured from recycled materials

10 Lands’ End

For a classic appearance while lounging by the water, Lands’ End is the place to go. The swim wear from the business has a traditional appeal that goes with just about any age group.

11 Venus

Venus is a fantastic option for mid-priced swimwear. While the design pays homage to classic styles, you can discover some unique bikinis and one-pieces that will make you feel amazing. You may search by style or print/color. The site also takes the guesswork out of selecting the appropriate coverage for your bottom, because your search may be sorted by bikini, tankini, or one-piece.

12 Bare Necessities

It just doesn’t seem worth it to spend a lot on a bathing suit. However, if you’re shopping for a high-quality suit that you’ll wear everywhere, Bare Necessities is an excellent choice. This store offers various chest sizes. Those with larger busts will especially like them, with cup sizes ranging from AA to M. You


FOREVER 21 is a go-to for trendy and affordable fashion. The swimsuit section is no exception! You can find all the latest bikini trends, such as high-waisted bottoms, ruffle tops, and cheeky styles.


The swimsuit collection at Pacsun is off the hook, with everything evoking images of fun in the sun. On the site, you’ll find a lot of solid color and pattern bikinis that look both athletic and attractive. However, while the range includes some plus-size options, it’s really intended for small or petite people.

15 ModCloth

The majority of ModCloth’s bikinis have a retro, luxurious feel to them, which is the store’s M.O. If you’re already obsessed with their dresses and accessories, you’ll love the swimwear collection. There’s a unique mix of vintage-inspired designs and high-waisted bottoms that look fantastic on curvier shapes.


HOLLISTER’s bikini selection is on the racier side, with lots of crop tops and cheeky bottoms. The styles definitely trend toward the younger set, which is great news if you’re looking for something trendy and affordable.

17 Outplay

If you’re looking for gender-neutral swimwear, Outplay is a fantastic place to begin and end your search. The brand focuses on sporty pieces that are appropriate for people who live an active lifestyle. They also aid individuals seeking swimming costumes that conceal exactly what they need while revealing only what they want. Tops with low or high compression fits, as well as UPF 50+ sun protection, are all available.

18 Abercrombie and Fitch

Abercrombie and Fitch is a go-to for many people when they want quality, attractive clothing. The same goes for their swimwear collection. You’ll find bikinis, one-pieces, and tankinis in a range of styles. The sizing is on the smaller side, so if you’re plus-size or have a curvier figure, you might want to give this one a pass.

22 Best Online Shops To Buy Swimwear and Bikini - Shopbop

19 Aerie by American Eagle Outfitters

AE’s bikini tops and bottoms come in a range of styles, from bandeaus and halters to cheeky and high-waisted bottoms. You can mix-and-match to create your perfect swimsuit look. And if you’re not sure what that is, they have a handy “Create Your bikini” tool on their website.


ZARA is a one-stop shop for all your bikini needs. There are so many options when it comes to swimwear. From basic colors to floral patterns, the pricing is very reasonable. They also sell bikini tops that resemble crop tops and bottoms with side ties if you’re looking for something a little different.

21 Shopbop

Shopbop is one of the best online bikini shops because they sell a range of high-end brands like Mara Hoffman, Seafolly, and Mikoh. But don’t worry, they also have some more affordable options from brands like L Space, Billabong, and Roxy.

22 Urban Outfitters

Urban Outfitters’ bikini selection is small but mighty. They have a few on-trend options that will definitely stand out on the beach. They also sell bikini tops separately from bottoms, so you can mix and match them to find your perfect fit.

The Bottom Line

Shopping for swimsuits should be fun, not a chore. With these bikini shops online, you’re sure to find the perfect swimsuit for your body type. And don’t forget, no matter what anyone says, you always look fabulous in a bikini!

What’s your favorite place to buy swimsuits? Let us know!

Happy shopping!

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